The Legacy Of President Reagan - 1066 Words

One of the best presidents in the U.S. was Ronald Reagan. He was characterized by the love he showed to the country, many even considered him a hero. Reagan prove the American population what a true president is and what to expect of a president. Furthermore, he had a great communication with individuals and just by saying one word he could persuade the whole nation. When Reagan became president he was sure on the things that had to be done for the country. He compromise on the cut of taxes, curb government spending, and balance federal budget or at least reduce the deficit (Cannon, 2015). These goals would forever determine his administration. When Reagan came to power he was confronting a serious economic crisis and he knew that the†¦show more content†¦He knew that the cut of taxes would create an increase in supply and demand. This bill was mostly beneficial to the supply side of the economy. Many businessmen were able to invest in the country due to the tax reduction the country was facing. For instance, the economy of the U.S. would shift up and become the world potential power. When a big nation such as U.S. has an increase in supply, countries with a lower GDP want these kind of nations to help in the increase of their economy. When you start trade with these countries it can be beneficial to the growth of the country. Some of t he things such as vegetables can be cheaper in another country and therefore can be traded to the U.S. The Reagan years brought annual real GDP growth of 3.5% to 4.9% after the recession (Smith, 2014). Another important achievement in Reagan’s administration was the Water Quality Control Act. Reagan thought that the lakes had too much wastes and were polluted it was the government responsibility to clean the lakes. For Regan it was important to clean American waters because it was beneficial to each individual. The cleaning of American water was one of the highest goals Reagan wanted to achieve. This showed the humanitarian part the president had. In the days they were living not everyone thought it was important to take care of the lakes. Reagan not only showed a noble character but he also demonstrated what he was willing of

Genocide in Rwanda Essay - 1123 Words

Genocide War is not a necessary evil humans must endure. Although, war is not necessary, humans go to war to try to gain power, fortune, and to spread their particular group’s religions and beliefs. By definition civilization is an advanced state of intellectual, cultural, and material development in human society, marked by progress in the arts and sciences, the extensive use of record-keeping, including writing, and the appearance of complex political and social institutions. The chaos of war is reflected in the semantic history of the word war. War can be traced back to the Indo-European root *wers-, â€Å"to confuse, mix up.† In the Germanic family of the Indo-European languages, this root gave rise to several words having to do with†¦show more content†¦They also had begun organized slaughter, starting in the capital Kigali. They had killed nearly one million Rwandans in 100 days time. The first people to be killed were those most likely to resist the plan of genocide. Those people included the Prime Minister, the Prisdent of the constitutional court, priests, leaders of the Liberal Pary, etc. Also, those who did not immediately join the comapaign, like the governor of the south, were removed from their political positions and some politicians were killed. As the killing intensified, the international community deserted Rwanda. The US closed their eyes to the problems going on in Rwanda and Burundi because it did not affect them. Western nations landed troops in Rwanda or Burundi in the first week to evacuate their citizens, did so, and left. The UN mission (UNAMIR), created in October 1993 to keep the peace and assist the governmental transition in Rwanda, sought to intervene between the killers and civilians. It also tried to mediate between the RPF and the Rwandan army after the RPF struck from Rwanda to protect Tutsi and rescue their battalion encamped in Kigali as part of the Accord. On April 21, 1994, the United Nations Security Council, at the behest of the United States—which had no troops in Rwanda—Belgium, and others, voted to withdraw all but a remnant of UNAMIR. The Security Council tookShow MoreRelatedRwanda Genocide892 Words   |  4 Pages November 12, 2013 MAHG 5028 Religion and Genocide: Rittner Conversation Starter #12 Rwandan Genocide The Angels Have Left Us by Hugh McCullum, discusses the African tragedy that took place in Rwanda, which resulted in the murder of over one million victims. The Rwanda genocide was between two groups, the Hutu and the Tutsi. Hutu were considered to be the natives and indigenous to the land, where Tutsi were considered to be the non-native settlers who were non indigenous. ThroughRead MoreThe Genocide Of Rwanda Genocide2044 Words   |  9 Pages It is estimated and recorded that, the 1994 Rwanda genocide, resulted to over 800,000 to a million deaths of the Tutsis that where brutally eliminated and murdered. This figure includes men, women and children who constitute three-quarter of the entire Tutsi population and 20% of Rwanda population at large. Rwanda Genocide generated a lot of criticism especially the role of France, the lip service attitude that resulted to the late intervention of the international community after the endRead MoreThe Genocide in Rwanda 1001 Words   |  5 PagesPaul Kagame, the President of Rwanda, once quoted that, â€Å"When we are unified, working together, no challenge is insurmountable† (Arnlaugsdottir). His quote holds meaning and truth as within the past twenty years, Rwanda has worked miraculously to rebuild and reunite the country that was left disheveled by social conflict and genocide. There are many factors that have contributed to the reconstruction of Rwanda, including international assistance, gacaca courts and International Criminal TribunalRead MoreThe Rwanda Genocide808 Words   |  3 PagesApril 7, 1994 marked the beginning of one hundred days of massacre that left over 800,000 thousand dead and Rwanda divided by a scare that to this day they are trying to heal. The source of this internal struggle can be traced back to the segregation and favoritism established by Belgium when they received Rwanda after the signing of the Treaty of Versailles in 1918. At the time the Rwandan population was 14% Tuts i, 1%Twa, and 85% Hutus; the Belgian’s showed preferential treatment to the Tutsi, whoRead MoreThe Genocide Of The Rwanda Essay2065 Words   |  9 Pages In 1994, Rwanda was a situation of hatred and revenge tailored by European influence that mixed together to form the recipe for Genocide. 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Not only are the conductors of the kill-spree are scary, but even the victims can be just as terrifying. Two examples of genocide are the Holocaust and the Rwanda Genocide, both of which gives off long ranges of psychological effects on the mind of those who survive. Survivors struggle through the tragic events with the hope they would soon find and be with their loved ones. SoRead MoreChristianity and Genocide in Rwanda800 Words   |  4 Pages Christianity and Genocide in Rwanda by Timothy Longman discusse s the roles of the churches in Rwanda and how their influence might have been able to alter the outcome of the genocide. He discusses the rise of Juvenal Habyarimana in politics with his Catholic background, church and state relations, and obedience to political authority. His slogan â€Å"Peace, Unity, and Development† were his political plans for Rwanda. On April 6, 1994, president Juvenal Habyarimana’s plane was shot down marking the beginningRead MoreHistory Of Rwanda And The Genocide1579 Words   |  7 PagesHISTORY OF RWANDA AND THE GENOCIDE It is believed that the Hutu and the Tutsi were originally one community who shared some value culture and even religion until the colonialist announced their arrival. Rwanda has experienced a disturbing and prolonged cycle of violent conflict since 1959. The conflict which has been characteristically political and socio-economic in nature has played out mainly on the basis of ethnicity and regionalism. It was first German and Belgium colonialism that created

Essay on Deception and Disguise in The Odyssey - 1402 Words

Deception is defined as a crafty procedure or practice meant to deceive or defraud. People tend to view this as a sinister action. No matter how sinister it can be, it can also be utilized to gain information and knowledge. How a person uses deception varies among different people. Generally, the more clever people tend to utilize deception very efficiently. Odysseus masters deception in the Odyssey by disguising himself. Odysseus isnt alone for Athena also uses disguises. With that being said, disguises allow Odysseus to succeed in killing the suitors. Athena was just as important in disguising herself because she played such an important role in killing the suitors. She did so by disguising herself as other people to help Odysseus†¦show more content†¦Athena goes above and beyond the situation by setting up the journey. She does so by walking around town disguised as Telemachus, inviting men to meet up at nightfall at a ship she has borrowed. When it is finally time to dis embark, Athena makes the suitors fall asleep and, in the form of Mentor, informs Telemachus of the arrival of his crew. She leads Telemachus to his ship while the crew gathers the necessary items to sail. Athena helps Telemachus take action to find his father and even prepares his search. After assisting Telemachus, Athena ventures to the Island where Calypso lives to free Odysseus. Odysseus is then given a boat by Calypso to return to home. On the way home, he lands on a strange place which is unknown to him. Athena, cognizant of Odysseus arrival, travels to the palace of Alcinous disguised as one of Nausicaas friends. Athena enters the palace and gives Nausicaa advice to venture to river so she would clean herself up to make her presentable to men. In doing this, Athena has sent Nausicaa to meet up with Odysseus at the river. It was then Odysseus turn to be disguised. Odysseus was endowed with increased beauty and godliness. Thus, Athena created an illusion that he is much more g ood looking and godly than ever imaginable. This disguise allows Odysseus to appear much more presentable to Nausicaa when Odysseus first arrives. Athena, daughter of Zeus, made him seem taller and sturdier and caused the bushy locksShow MoreRelatedEssay about Deception and Disguise in Homer’s Odyssey1156 Words   |  5 Pages Homer’s Odyssey challenges the common view on deception as employed only maliciously. Both a mortal, Odysseus, and one of the most revered goddesses, Athena, have the common noble goal of bringing Odysseus back home to his family after nearly two decades of absence. To achieve that goal, they mainly use deception and disguise in various forms that their physical and mental powers allow. Odysseus is famous for wittily deceiving others through verbal means, fact noted by Menelaus and Helen of TroyRead More Reflective essays1316 Words   |  6 Pagesmaking people laugh for centuries. 8.nbsp;nbsp;nbsp;nbsp;nbsp;The â€Å"Odyssey† is considered to be the â€Å"first comedy† if classical literature. This is believed because it involves a homecoming and has a happy ending, which was the original understanding of ancient Greek comedy. The â€Å"Odyssey† encompasses several other aspects of comedy such as a comic hero as well as the use of mistaken identity and deliberate deception. nbsp;nbsp;nbsp;nbsp;nbsp;The Greek comedy is based in religious ritualRead MoreHomer s Odyssey : Power Of Cunning Over Strength910 Words   |  4 Pagessurroundings in order to craft an overall message or theme as a takeaway for their audience. Homer’s epic The Odyssey demonstrates this well. While Homer’s epic depicts Odysseus as a strong and powerful king who has won many wars, it is not his strength that propels him to be able to return to his home. If one were to read between the lines, they would realize that one of Homer’s major themes in The Odyssey compares the power of cunning over strength. The theme unfolds throughout the narrative when OdysseusRead More Use of Disguise in Homer’s Odyssey Essay2154 Words   |  9 PagesUse of Disguise in Homer’s Odyssey   Ã‚  Ã‚   The difference between a wise and a foolish decision is often found in discerning when to conceal and when to reveal. This discretion in concealing and revealing is a major theme within The Odyssey. There is a proper time to deceive and a proper time to tell the truth; thus, it is crucial that one act accordingly. This importance is exemplified in Odysseus life. When he is discreet in his timing, he achieves his goal. One example of this is the TrojanRead MoreImages and Symbolism in The Odyssey Essay767 Words   |  4 Pagessince the sea and its perils work much the same way the Odyssey argues that life does, it is full of suffering, but it can’t be avoided. The sea can send blessings like sea breezes to blow him home or obstacles like storms, Skylla and Charybdis, and treacherous islands. Because the sea is ruled by Poseidon, it is also a manifestation of the superiority of the gods and nature over man. Laertes’s Shroud The shroud is a symbol of female deception. Because she is a woman, Penelope doesn’t have much powerRead MoreAre The Best Men Liars? Essay1474 Words   |  6 Pagesleader. The Greek epic, The Odyssey and the Roman epic, The Aeneid highlight by the contrast between their protagonists a cultural shift from the concept of heroes as individuals to that of the hero as a leader. The characters Aeneas and Odysseus show that a difference in the treatment of truth and falsehood between Greek and Roman cultures is one of the factors that distinguishes an individualistic Greek hero from a Roman leader-hero. From the beginning of The Odyssey, Homer describes Odysseus withRead MoreThe Value of Cunning over Strength Essay1571 Words   |  7 Pagesseemed like back then. Women found in this book also had to have cunning and strength of character to not be pushed around like a sex slave and become an object more than a human being. They displayed as much cunning as Odysseus throughout The Odyssey. They have to rely on the power of cunning over strength because they are weaker than the men as it has been for centuries. Homers majority of minor characters it seems like are women. He is using all these minor characters to reinforce the themeRead More Divine Intervention: Athenas Role in The Odyssey Essay1593 Words   |  7 PagesDivine intervention is often an integral part of ancient epic poetry as seen in Homers The Odyssey. The role of the goddess Athena was an essential part of Odysseuss journey back to Ithaka. Athena also played a vital part in Telemakhoss life before the return of his father. Even Penelope is impacted by the help of the grey-eyed goddess, often inspiring Penelope to hold off the suitors as well as putting her to sleep wh en a situation became too difficult. Athena demonstrates that she isRead MoreEssay on The Odyssey Disguise To Find True Identity1225 Words   |  5 PagesThe Odyssey Disguise To Find True Identity Disguise To Find True Identity The Odyssey is an epic that shapes and defines the roles of many great leaders. These leaders are made up of mortals, alive and dead, and immortals. The trip taken by Odysseus is not only a journey of a war hero back to his homeland, but is a journey in all of the characters lives, which develop a better sense of personal identity and selfhood as the epic goes on. It is the many disguises that each character usesRead MoreDivine intervention dealing with Greek myths, especially The Odyssey and The Iliad.1474 Words   |  6 Pagesworks. However, there are specific pieces of Greek literature that tell a great deal about this fiery goddess. This is not a passive goddess. This is an active, involved goddess who, in both the Iliad and the Odyssey, assumes divine leadership and challenges even Zeus himself. In The Odyssey and other Greek myths, Athena is an essential character and contributes many elements of her complex mythological personality to Greek writing. Athena is one of the most important goddesses in Greek mythology

Korea Honey Marketing Plan- Samples for Students -Assignmenthelp

Questions: 1.What aspects of the Korean honey Market are favourable for Korean Food? What aspects of the Korean honey market are unfavourable for Korean Food? 2.What are the key uncertainties in the strategy suggested in the Marketing Plan? How can these uncertainties be reduced? Is it worth doing so? 3.How could the Marketing Plan be Improved? 4.Kevin Lee Opposes Korean Foods expansion into export, on the grounds that they dont really know what they are getting into. Take Kevin Lees point of view and address the issues he raises. Answers: 1.Korean honey market and Korean food There were several aspects that made Korean honey market suitable for Korean Food Company as well not suitable. The analysis of Korean honey market can begin with those suitable factors. Commodities in the market can be said to be suitable if only they fit the needs of the consumers. The demand and supply forces in the Korean market do not match (Kohsaka et al. 2017, 49). More of the honey is demanded by the 50 million people living in Korea with consumptions estimated at 1.2kg/person that are higher than what the market can produce. The domestic and foreign market can only provide an average of 0.95kg/person or the total honey production in Korea was estimated at 18.5 million kilograms in 2013. The statistic shows the need to fill the gap created by the demand and supply in Korean honey market (Czinkota Ronkainen 2013, 8). Table 1 shows the domestic honey production in Korea for a period 2004 to 2011 in metric tons. Years 2004 2005 2008 2009 2010 2011 Yields 16,509 18,248 27,585 23,028 38,505 35,310 Source: Korea trade information service 2011 The table1 show a slight improvement of domestic production over the years. In 2011the production dropped from 35,310 from 38,505. The findings showed that the domestic production is not sufficient for domestic consumption. Another factor that justifies suitability of the Korean honey market for Korean Food Company is on the household economic power. The honey was becoming affordable among the households in the country. The country economic stability as led to an increase in workers monthly earning power (Schlegelmilch 2016, 78). Once workers are economically empowered they have contributed more demand for honey which eventually contributes to per unit price of honey decreasing and supply to increase. The Korean change in lifestyle is another factor contributing to suitability of Korean honey market to Korean Food Company. For the last 10years the Koreans have changed their lifestyles to become health conscious (Jung and Cho 2015, 9). Economic and health statistics showed that the percentage spent by households on food and beverage in 2014 had decreased from 48.1% to 44.6%, and that of medical expenditure had increased from 3.9% in 2004 to 4.3% in 2009. Honey being part of their medical expenditure explains why the demand of it has increased over the years. The customer bad perception towards their domestic honey credibility is another factor that can contribute positively to suitability to Korean Food Company. The Koreans believe that honey produced locally is not pure as compared to a foreign one. The have continued importing honey from other countries to justify lack of believe. Figure 1 shows a summary of Korea honey imports. Figure 1 Korea honey imports Source: Korea trade information service 2011 Figure 1 show that there was increase in honey imports in Korea since 2008 to 2013. It means that more of the foreign honey is consumed where the company can capitalize on it. The internal characteristics of the company made it even more suitable (Baker 2014, 34). The company is reported to be in a good strong financial position and experience in dealing with Korean type of foods. That makes them able to understand the Korean market dynamics of culture and connections. On contrary to the mentioned factors there are others that make Korean honey market unsuitable to Korean Food Company. The Korean government legislation of imposing a 25% tariff of any honey import and legislations for hotel honey market use hinders foreign companies who want to venture in the sector (Percy 2014, 45). The economic quota makes countries and companies like Korean Food to compete for the smaller supply space created for them. Table 2 shows a summary of Korea imports of honey of three countries for three years. It shows that Koreans prefer to import from other countries rather than in Canada. Table 2 Korea import of honey Country 2012 000 kg 2013 000 kg 2014 000 kg United States 2738 451 293 Australia 596 83 0 Canada 249 2 0 Source: Kenya trade information service 2014 Table 2 shows that in 2014 no imports were done in the two countries which mean the honey may not be favorable among importers. The Korean perception of honey as medicine and not food is another factor which makes Korean honey unsuitable to Korean Food. If Koreans view honey as medicine a smaller percentage of it will be bought in comparison if it were for food. That means Korean Food will be limited in supplying large quantities to the Korean Market. Based on economies of scale that will not be a suitable venture the cost production of one unit will be more than output per unit. One market dynamic that made it unsuitable is that the Korean market is controlled by middlemen and agents. That makes it difficult for companies like Korean Food to have control over suppliers in terms of making contracts, quality, quantity and packaging. 2.Market plan uncertainties Based on the market plan strategy there are two main uncertainties mentioned that can influence Korean honey market business. The first is based on the culture and values of the Koreans regarding consumption and use of honey. The Koreans regard honey to be a medicinal substance rather than food. Honey was viewed to be a source of vigor, a miracle medicine, and curative for operations and hangovers. In other countries honey is perceived to be a normal food consumed using different methods (Messer, Wu Delaney 2015, 4384). The market strategy was that the Koreans will eventually change their perception and values over sometime so as to consume it as food. But it is uncertain if Korean will abandon their old tradition of honey being medicine and start consuming it as food. The company did employ different methodologies in the market plan in order to solve the uncertainty. The uncertainty was to be reduced if the company decides to advertise in order to create awareness of honey has a fo od commodity. But using the method can sound worthy because it can change the perception of users and values towards the commodity as food rather than medicine. The second uncertainty is based on the Korean government honey market legislations. The market plan strategy in phase two assumed that the government will open and relax import restrictions. The current situation in the market is that there are import restrictions that only allow imports of honey to be used in hotel industry only. Other restrictions are based on the quota system a certain % is to be supplied with 25% tariff imposed on them. The legislations imposed by the government are protecting its local honey production industries. The situation is uncertain because the company will not know when the legislation will be changed. The Korean company can reduce the uncertainty by carrying out government lobbying. This is to entice the government to change its legislations and allow an open market for imports. The method of using government lobbying is difficult to measure if it will be successful. The use of government lobbying is a costly and time wasting initiative it may not be w orth doing so. 3.Market plan improvement There are several items and strategies that can be included in the market plan to improve it. Risk management is required in the market plan. Any marketing plan begins with goals and objectives to achieve either long term or short term (Pride Ferrell 2016, 23). The market plan can be improved by setting objectives to achieve in Korean honey market. Other marketing strategies employed will provide answers to the marketing objectives set. The market plan in the case study lacks the description of Korean Food Company. The brief descriptions of its performance, experience and products offered to its customers. The market plan can be improved by having a full description of the honey products being offered to customers (Kim 2016, 110). The product description goes hand in hand with experience in the Korean market. Product analysis will make it possible to identify the type of product suitable to a specific environment. Venturing in a new market can be a risky venture due to several known and unknown uncertainties. If risk identification and analysis is done it will enable the company to identify the risks facing it and emanating from the environment (Appiah-Adu 2016, 20). The risks facing the company can be political, social, economic and legislative. Having a risk management plan will enable the company to be able to mitigate the severity of the risks if they occur. The market plan can be improved if the target market population is specified clearly. One target market need to be identified, analyzed, and suitable marketing strategies designed for them. Different market has different needs and characteristics that is why it is necessary to design independent market strategies for them (Sanova et.al.2017, 62). For example the target market in the case study was households (house wives), distribution stores and hotels. Each could have had different marketing strategies of reaching to their needs. Another method that will improve the marketing plan is carrying out an analysis of the competitors. Not much is mentioned on the competition found in the honey market in Korea. The analysis could have identified the strength and weakness of each competitor found in Korea market supplying honey. The findings of the analysis of competitors can lead to development of competitive advantage strategies in the market (Bickhoff et al. 2014, 114). In addition to improve the market plan a SWOT analysis could have been done. The SWOT analysis is a useful marketing managerial decision tool employed in strategy formulation and management. The SWOT analysis process involves analyzing the strength, weaknesses, opportunities and threats facing Korean Food in Korean honey market (Shukla Gupta 2017, 56). The company can capitalize on its strength in exploiting several opportunities identified through the analysis. In addition the company needs to identify its weaknesses and threats facing them within and outside to formulate strategies to mitigate and manage them (Armstrong et.al. 2014, 12). The resources were not located in specific terms. To improve the marketing plan individuals need to have been allocated duties to perform for example person in charge of government lobbying and marketing functions. A detailed budget and work plan need to be included in the market plan to improve its workability and implementation (Steenkamp 2017, 89). 4.Kevin Lees point of view Kevin lee points out certain issues that oppose Korean food expansion into export in Korean honey market. The Kelvins point of concern was that they lack sufficient information than justify them to go to Korean honey market. Some of the issues that probably were mentioned by Kelvin were covering economic, legal and social concerns. The economic viability of exporting honey was unknown as per the market plan created. That can be justified by carrying out a financial analysis to establish the economic viability of the products in the market. They could have rather stuck on their normal food commodity exports. The concern is that of a conservative leader than that of a risk taker (Lee 2016, 201). Risk taking is of any successful venture. The Korean government legislations may hinder penetration to the market that was a point of concern they ought to look at. Another concern pointed by Kelvin was the company was employing investment on the new market despite uncertainty raised in the mar kets. A total of $500,000 million had to be invested to the export of Korean honey market. Successful businesses are those that provide enough resources to undertake operations (Hollensen 2015, 34). From their experience with food commodities they know that Koreans are cultural conversant people, and it would be difficult for them to change their values and perceptions regarding honey products for food rather than being medicines. Investment of advertising and campaigns can help change customer perception and values towards certain products. The changing society that has led individuals from different cultures interacts through immigrations policies will eventually change how customers perceive certain products and lifestyles. Reference lists Appiah-Adu, K 2016, market strategy in developing economy, Journal of African economic and management studies, 7 (1), pp.10-34. Armstrong, G., Denize, S and Kotler,P 2014, principles of marketing, Pearson Australia Baker,M 2014, marketing management and strategy formulation, Palgrave Macmillan Bickhoff, N., Opresnik, M and Hollensen, S 2014, Marketing plan implementation and execution, Marketing quintessence, (pp.112-138), Springer Berlin. Czinkota, R and Ronkainen, A 2013, International markets, Cengage Learning Gupta, K., De Waele, M and Bouters, A 2014, Bee production and marketing, journal of poverty alleviation and securing livelihoods (pp.599-637), Springer Netherlands. Hollensen, S 2015, Marketing management: relational approach, Pearson Education. Jung, C and Cho, K 2015, Honey production relation with market in Korea, Journal of apiculture science, 30 (2), pp.7-15. Kim, H 2016, Segmentation and marketing strategies in honey market, economics of Korean foods, vol.33, p.99-129 Kohsaka, R., Park, S and Uchiyama, D 2017, Beekeeping production in South Korea, Journal of ethnic produced foods, 30 (45), pp.34-56. Lee, J 2016, Food trends and consumption in Korea and Japan, Journal of food security and clustering in Asia (pp.198-208), Springer Japan Messer,K., Wu, S and Delaney, D 2015, Consumers demand for domestic honey, Journal of applied economics,47 (41), p.4378-4395. Percy, L 2014, integrated marketing communications, Routledge. Pride, M and Ferrell O 2016, Foundation marketing strategies, Cengage Learning Sanova, P., Hrubcova, B and Serakova, P 2017, Honey buyers behavior segmentation, scientific agricultural studies, 48 (1), p. 56-63 Schlegelmilch, B 2016, global marketing opportunities, Global marketing strategy (pp.21-43), Springer international publishing Shukla,S and Gupta, P 2017, A strategic planning in marketing, promotion and advertising, Journal of marketing technology and accounting, 1 (1), pp.9-12. Steenkamp, B 2017, Global marketing mix strategies: integration globally, Journal of global marketing strategy (pp.76-110), Palgrave Macmillan United Kingdom.