Formation Of Nanocomposite For Ceramic Film Process Engineering Essay Free Essays

string(42) a degree somewhere in the range of 100 and 2500 nanometers. Presentation We are Super Solar Sdn Bhd which is a clay based organization that produces window sun based motion pictures. In react to your appeal to incorporate the components of green innovation into the everyday strategies in the plant, we are exposing this proposition to update our industry by executing the build of green innovation into the business. Before we start let us to give a concise record on nano clay motion pictures. We will compose a custom exposition test on Arrangement Of Nanocomposite For Ceramic Film Process Engineering Essay or then again any comparable subject just for you Request Now Nano earthenware films are specific film bed utilized on troublesome stuffs to shield them from mileage. They play a huge capacity in keeping up the quality and nature of stuffs, for example, metals, plastic and numerous different stocks utilized in mechanical and shopper applications. Clay coatings are ordinarily comprised of specific intensifies that have more grounded belongingss than normal covering. Mixes in clay coatings incorporate carbides, borides, nitrides, and silicides that are troublesome bounty to keep up the stuff from roll uping buildup and going inclined to breakage while in use. There are two kinds of fired coatings, single-layer and multi-layer. Single-layer coatings are ordinarily applied on effectively solid stuffs that are non ever presented to harm, for example, PVC plastic and non-metallic stocks. Multi-layer coatings are utilized on progressively fragile stocks, for example, fiberglass, metals and different focuses utilized for specific examination lab or mec hanical purposes. The nano fired film that we produce in our plant is explicitly custom fitted to work as shade or coat for building Windowss and vehicles. Our film ( Solar Tint ) applied directly to within Windowss in a spot or business worry to arrange a defensive obstruction against the Sun ‘s destructive infrared and bright radiation. With respect to car motion pictures, the coatings permit a specific total of Visible Light Transmission, while blockading out of the Sun ‘s infrared warmth. The method we are utilizing to deliver our nano artistic particles is known as Thermal Plasma where the clay molecules are warmed to high temperature that causes vaporization of the little micron size iotas. At that point, to surface the nano earthenware iotas onto Polyethylene Terephthalate or PET motion pictures, the thermic yield tidying strategy is utilized whereby the start of warmth and vitality is a high-temperature plasma. The nano earthenware motion pictures are currently shaped. By and by there are numerous issues on normal assets exhaustion because of modern strategies. One of the strategies to show signs of improvement of this activity is by executing the standards of green innovation in our mechanical method. Green innovation is the system and plan of stocks that moderate regular assets, and effect the indigenous habitat each piece little as could reasonably be expected. The utilization of green building other than alluded as spotless designing should chop down the total of waste and contamination that is made during creation and ingestion. There are numerous sorts of green designing, for example, vitality, structure, best purchasing, synthetic science furthermore nanotechnology. Our point of convergence is venturing out to be predominantly on nanotechnology, proficiency augmentation, vitality protection and lastingness. Nanotechnology includes pull stringsing stuffs to the littlest nanometre along these lines it tends to be ideal to execute green nanotechnology is the utilization of green principles in the field. Nanotechnology includes the utilization of stuffs at the graduated table of the nanometer, one billionth of a meter. In light of this green innovation rule, we would wish to introduce the nano fired covering. Nano fired coatings give non simply the typical insurance of single-layer and multi-layer coatings, however close to highlight thermodynamic belongingss. Nano fired window motion pictures are blur and erosion free, outlasting other regular stuff ( dyed and metals ) based films by more than 50 % . They are known with the term frightfully specific since they dismiss burst and square warmth while providing seeable light and ideal clarity. Their alone warmth control belongingss can simply be shown at nano graduated table and the exactness of the manufacture technique results in a flimsy be d with even thickness to achieve a uniform, indifferent shading material tone and open introduction. Issue STATEMENT: By and by, we have been bring forthing nano fired motion pictures ( Solar Shade ) utilized as shade and coat for Windowss in buildings and automotives with the purpose of cut bringing down warmth and seeable pillar. We have been using the Thermal Plasma method to compose nano fired iotas of Sn oxide from the lion's share Sn oxide molecules. These particles are so used to surface the Polyethylene Terephthalate or PET films to sort out nano fired motion pictures. These systems go through gigantic whole of thermic vitality and are actually profoundly won. There have been projects to chop down the vitality ingestion and cost without trading off the nature of the product. Aside from that, the opposition in the fired film contriving industry is truly elevated and we have to deliver excellent nano artistic motion pictures that can run into the requests and requests of our customers. With the on-going contention on the advantages of executing green building in our mechanical methodology and projects to better our product quality each piece great as cost decline, we are doing a proposition to join green designing in the handling and creation of our nano clay motion pictures and find a way to accomplish increasingly proficient nano earthenware motion pictures. Approach Quickly, being a clay based organization, we are bring forthing nanoceramic iotas, SnO2 from mass fired molecules using the thermic plasma technique and use them to surface Polyethylene Terephthalate, PET motion pictures that we are buying from a PET creator. The surfacing stuff that we are using is SnO2 using a thermic yield tidying strategy known as Vacuum Plasma Spraying ( VPS ) . What's more, the nano earthenware motion pictures are shaped. This movies maps as sun based warmth control window motion pictures for residentials and car. In thing, the methods included are as per the following: In nanotechnology, an iota is characterized as a little article that acts all in all unit in footings of its transport and belongingss. Particles are farther ordered blending to estimate: in footings of distance across, good molecules spread a degree somewhere in the range of 100 and 2500 nanometers. You read Development Of Nanocomposite For Ceramic Film Process Engineering Essay in class Exposition examplesOn the different manus, ultrafine molecules are measured somewhere in the range of 1 and 100 nanometres. Like ultrafine iotas, nanoparticles are measured somewhere in the range of 1 and 100 nanometres. Nanoparticles may or may non display size-related belongingss that contrast essentially from those saw in OK particles or lion's share materials.There are a few strategies for making nanoparticles, and the strategy we are using by and by is known as warm plasma which convey the vitality important to do vaporization of little micron size iotas. The thermic plasma temperatures are in the request for 10,000 K, with the goal that strong pounding simple dissipates. Nanoparticles are shaped after chilling while go excursion the plasma part. The kinds of the thermic plasma burn used to deliver nanoparticles are ( RF ) commencement plasmas. In RF inception plasma lights, vitality coordinating to the plasma is practiced through the electromagnetic field created by the commencement winding. The plasma gas does non interact with terminals, in this way smothering potential beginnings of corrupt and leting the activity of such plasma lights with an expansive extent of gases including idle, cut bringing down, oxidizing and other acidic ambiances. The nano iotas that are shaped in the previous measure will presently be utilized as surfacing stuff.There are different thermic splashing strategies for covering of nano fired molecules on the PET film. One strategy is vacuum plasma crop-cleaning ( VPS ) . Similarly as with all plasma showering techniques, the start of warmth and vitality in VPS is a high-temperature plasma. In plasma burner a release is created which warms an inactive gas waterway by ionization and recombination responses to temperatures of up to 20,000 K. The stuff to be saved, in this example SnO2 is taken care of in pounding signifier into this high-vitality plasma conduit with the help of a carrier gas. The pummeling molecules are quickened, warmed to a condensed area and anticipated at high speed onto the substrate, which makes them level and sort out a lamellar covering. Contingent upon the duration of the yield cleaning activity surfacing thicknesses from a few ?m to a couple of centimeter can be delivered. Mass earthenware molecules Nano earthenware molecules Warm Plasma Vaccum Plasma Spraying PET Films Nano Ceramic Film Figure 1: Diagram of handling of nano earthenware films Conversation Plan Procedure The following is the proposed modification to the current preparing of film that consents to the principles of Green Technology. The execution of green innovation in the methodology and creation of nano clay motion pictures will give us a positive effect in the great beyond, where we will name the undermentioned effects at the accompanying pages. The changed nano fired film is named as Green Solar Tint. The altered system methodological examination: Nano earthenware iotas of Tin Oxide framed from the thermic plasma system abdominal muscle initio is supplanted by Wet Chemical Process. The PET films are abdominal muscle initio covered with nano Tin oxide molecules using the Vacuum Plasma Spraying are presently supplanted by surfacing bed of TiN ( Ti nitride ) followed by a bed of Tin oxide using the PVD ( Physical Vapor Deposition ) Method. Development OF NANOCOMPOSITE FOR CERAMIC FILM PROCESS At first our organization utilized thermic plasma as our technique to deliver nano molecules. As our anxiety about green building, we sugg

Implication of Social Media Marketing

Question: Talk about the Implication of Social Media Marketing. Answer: Presentation In the ongoing days, with the progression of the innovation, the utilization of internet based life has gotten exceptionally well known for individuals from all segment of the individuals of the general public. Tuten and Solomon (2014), accepts that with regards to the current days, the utilization and the use of online life advertising has been received by a wide range of business associations so as to advance the estimation of their items and administration. Ashley and Tuten (2015), have characterized that web based life showcasing as a successful route for the business association that causes them to interface and speak with every single potential client of the general public. In the ongoing days the apparatuses that are utilized by the personal business organizations has experienced enormous change. They have embraced different creative methods of advertising and advancing the items and administration that has helped them to increase upper hand in the intense and testing business condition. Inside the most recent decade with the progression of the correspondence innovation, the virtual type of correspondence among the individuals have expanded have gotten mainstream. This audit looks at the present writing that talks about the focal points and downsides of the utilization of Social media promoting in advanced business. It likewise looks at the different subjects that are related with internet based life advertising. At long last it endeavors to distinguish the hole that leaves the ebb and flow writing about online networking promoting research and furthermore brings up the zone of the subject that should be improved for future research work. Meaning of Social Media As indicated by Cader and Al Tenaiji (2013), it is significant for all business partners to comprehend the significance of and the terms identified with online networking and systems administration, which will help them in applying the convention in a wide range of limited time exercises. The terms identified with Web 2.0, which is a client approach to characterize the application offer World Wide Web is essential with regards to the characterizing the internet based life showcasing. Chang et al. (2013), accept that the use of the informal community relies upon the capacity of the client to acknowledge the utilization of the cutting edge innovation in day by day life instead of in general improvement of the innovation. For instance in the provincial zones, the nearby occupants are not happy with the utilization of present day innovation and henceforth, it isn't workable for the business association to speak with the country individuals with the assistance of Social media advertising. Vinerean et al. (2013), have characterized that the internet based life as a more extensive programming device, which contains client produced content materials that can be shared by means of online sources. There are not many of the fundamental necessities of the internet based life arrange that can should be a piece of the online life site. These incorporate all detail data of the utilization that they are eager to share among the general population and furthermore give the consent going to the individuals, who will ready to get to the data. The clients additionally need to be able to give assessments and remark to certain post and conversations that is drifting in the online discussions. Along these lines, the internet based life makes it workable for a wide range of individuals the whole way across the globe to impart their musings and insight to people in general. As indicated by Constantinides (2014), the expression, web based life is very not quite the same as the terms identified with interpersonal organization. In the web based life the clients get the chance to take part and along these lines be a piece of the online discussion. The internet based life likewise gives the stage to the interpersonal organization, which can be utilized by the business associations to speak with every single potential client. The online life along these lines gives the data to the purchasers about the item or administration that they are eager to buy. Feeds et al. (2013), have referenced about the significance of the terms Consumers Sentiment towards Marketing, which is one of the significant components for estimating the degree of consumer loyalty and furthermore hear their thoughts. The sentiments and conviction that are related with the clients about specific items can likewise be estimated with the assistance of this parameter. Keegan and Rowley (2017), h ave contended about that the utilization of online networking showcasing is restricted up to the point to which, the clients can make utilizes the web-based social networking for gathering data. In the current days, internet based life isn't just viewed as the webpage for speaking with loved ones, it likewise turned into a website, where it is conceivable get all fundamental data about various brands and the items they are offering in the market. The Innovation Adaptation Process is one of the fundamental instruments that can be utilized by different business associations that help to improve the notoriety of the online networking among the clients. With the assistance of the standards of the Innovation Adaptation Process it is feasible for the advertisers to set up the showcasing effort plans. With the exceptionally evolved website improvement apparatus, it is conceivable to enhance the procedures that are utilized by the promoting specialists to enhance the online life showcasing strategies. Online networking Marketing as a Tool for Raising Brand Awareness With the headway of the internet based life, there has been expanded utilization of the online networks and discussions that permits the clients to give surveys and criticisms about the experience they have identified with the utilization of items and administrations. With the assistance of this thought all the significant brands have presented the thought regarding the virtual brand network. As indicated by Hudson and Thal (2013), in the current days, all the significant brands of the globe have committed destinations that help them to straightforwardly interface with the clients. This has additionally permitted the clients to give significant inputs about the positive and negative criticisms about the nature of specific items and administration. The utilization of brand network guarantees that clients utilizing a similar brand items from all pieces of the world remains associated. Stelzner (2013), has referenced that it is significant for the brand to build their prominence that wi ll assist with raising the degree of brand mindfulness among the individuals. In the virtual brand network, the clients can likewise get data about the most recent items that are being propelled in the market. The clients can likewise talk about the issues that they are confronting while at the same time utilizing certain items. It is fundamental for the organizations to guarantee that they are have significant level of notoriety and trust in the market, which help in formation of the brand mindfulness among people in general. As indicated by Dahnil et al. (2014), the virtual brand network can be of various kinds relying upon the sorts of clients they have. For instance, there is Electronic Consumer to Consumer Interaction Forum, where the clients examine and get data about the most recent electronic contraptions that are to be propelled in the market. This gathering gives the chance to all the enthusiastic electronic sweethearts to cooperate and talk about the most recent items in the market. The examination done by Tiago and Verssimo (2014), recommends that these online discussions of electronic items have a gigantic impact over the choices that are settled on by clients over the selection of items and brands. Moretti and Tuan (2014), have recorded 7 factors that predominantly impact the clients from the online virtual network. The substance and security alongside the nature of the items are not many of the persuasive components that have direct impact over the choice made by the clients. The climate and the comfort of making it buy an item will assist with empowering the clients and urge them to pick a specific brand over the other. The internet based life mammoths, for example, Face book, MySpace or YouTube have seen enormous increment about the absolute number of clients. As indicated by Leung et al. (2015), the utilization of the Social media stages for promoting has end up being exceptionally practical and monetarily useful for all enormous and little scope organizations in the advertising exercises that mean to improve the degree of brand awareness among the clients. Another principle favorable position of the Social media Marketing strategy is that there is no speculation that is required (Armstrong et al. 2016). This can be particularly helpful for the little scope organizations and furthermore the Start ups. With practically no significant venture they find the opportunity to speak with wide scope of clients. It is additionally viewed as one the most solid source that can use to give data about the business approaches. The social capital is one of the essential significant components of the client care the board, which help the organization to manage the open relationship. This relationship is one of the primary segments of brain science that is made among the clients. With the assistance of internet based life advertising, it is conceivable to build up constructive effect on the individuals. Disadvantages of Social Media Marketing Disregarding actuality that there are numerous preferences that are related with the utilization of web based life advertising, the disadvantage that are related with the utilization of the online life forestalls the business association to make essential enhancements. As per Tsimonis and Dimitriadis (2014), the time that is expected to put resources into the web based life advertising can be one of the significant reasons for destruction of the organization. As the online internet based life gives chance to a wide range of individuals to communicate their considerations and inputs about the items, it very well may be abused by the clients to give negative and bogus data about the data of an item. As the feelings and inputs that are given by the individuals on the online life stages have the enormous impacts on the mentality of the individuals. Subsequently, all the organizations needs to put gigantic time so as to screen all the criticisms that are given by the individuals and furth ermore expel the bogus data that are being given by the individuals. The trademark

Top 3 Arcade Slot Providers 2019

Top 3 Arcade Slot Providers 2019 Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Top 3 Arcade Slot Providers 2019Updated On 17/12/2019Author : Ram kumarTopic : TechnologyShort URL : https://hbb.me/2M6ebTb CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogArcade slot machines are classified as casino classics, which makes them timeless editions. This mode of game development was introduced in casinos decades ago, and they have maintained their place as a highly demanded game class to date. The widespread demand for the games allowed them to make a transition to the online platform, and some popular online gaming software developers specialise in their creation. Below are the three providers that have dominated the field in 2019.IGTInternational Game Technology, better known by its acronym IGT, commands a lot of respect in both the online and offline gambling worlds. The software developer is recognised as the biggest producer of slot machines both online and offline . In land-based casinos, the company brags more than one million titles, and thousands of them have been translated into online versions.The most prominent of these releases is the Cleopatra slot machine, which focuses on the last pharaoh that ruled Egypt when the empire was at the height of its success. The game first gained recognition in land-based casinos as a three by three classic title. It was later released for online players with an improved five by three setting that carries twenty play lines. The slot game was widely accepted on the platform as well, and it went on to inspire several sequels including Cleopatra Plus, Mega Jackpots Cleopatra, and Cleopatra: Diamond Spins.IGT’s list of arcade success goes far beyond the Cleopatra slot series with titles like Davinci Diamonds, Double Diamond, and Golden Goddess. All these slots have also had successful series that are still available for free and real money gameplay to date.Realtime GamingRealtime Gaming has made a big nam e for itself in the past two decades it has been running since 1998. The software developer is labelled as a bona fide master in the creation of arcade slots considering its foundation in the business lies in the brick and mortar industry. The gaming firm boasts over three hundred releases that are mostly slot machines but also cross over to poker, roulette, and blackjack categories.READTurkey Banned Video Sharing Website Vimeo?RTG is tagged as one of the best arcade slot developers due to numerous reasons, one of them being its operation with proper licensing. The agency holds valid licenses from the Alderney Gaming Control Commission and Curacao eGaming, both of which certify the legitimacy of its real-money services. The firm may have had a rocky patch somewhere in the past, but it has since shaken off any rogue claims to regain its place high in popularity lists.RTG’s slots portfolio is mainly riddled with Arcade titles, most of which are built with five by three grids. The po pularity of RTG slots is fueled by the inclusion of progressive jackpots in nearly all of them. Some titles like Aztec Millions and Aladdin’s Treasures have paid out handsomely in the past, which makes them popular choices today despite their dated appearance when compared to other recent releases.Euro Games TechnologyEGT is among the firms that put Bulgaria on the global gambling map. The entity has been running since 2002, and over the years, it has refined the art of arcade slot development. The software developer started out with the creation of games for land-based gambling dens before moving on to online operations. The game provider blew up in Europe with a license from the UK Gambling Commission, and it currently boasts markets across Mexico, Peru, and Romania. Euro Games Technology has a little over one hundred titles to its name, and most of them belong in the classic category. 20 Super Hot, Action Money, 40 Super Hot, and 50 Horses are some of the company’s most popul ar releases.The Bottom LineThe arcade titles released by this software developers may depict simpler times in slot development, but they keep up with times. The games can be launched on mobile devices in instant play mode in both free and real money versions.

The Legacy Of President Reagan - 1066 Words

One of the best presidents in the U.S. was Ronald Reagan. He was characterized by the love he showed to the country, many even considered him a hero. Reagan prove the American population what a true president is and what to expect of a president. Furthermore, he had a great communication with individuals and just by saying one word he could persuade the whole nation. When Reagan became president he was sure on the things that had to be done for the country. He compromise on the cut of taxes, curb government spending, and balance federal budget or at least reduce the deficit (Cannon, 2015). These goals would forever determine his administration. When Reagan came to power he was confronting a serious economic crisis and he knew that the†¦show more content†¦He knew that the cut of taxes would create an increase in supply and demand. This bill was mostly beneficial to the supply side of the economy. Many businessmen were able to invest in the country due to the tax reduction the country was facing. For instance, the economy of the U.S. would shift up and become the world potential power. When a big nation such as U.S. has an increase in supply, countries with a lower GDP want these kind of nations to help in the increase of their economy. When you start trade with these countries it can be beneficial to the growth of the country. Some of t he things such as vegetables can be cheaper in another country and therefore can be traded to the U.S. The Reagan years brought annual real GDP growth of 3.5% to 4.9% after the recession (Smith, 2014). Another important achievement in Reagan’s administration was the Water Quality Control Act. Reagan thought that the lakes had too much wastes and were polluted it was the government responsibility to clean the lakes. For Regan it was important to clean American waters because it was beneficial to each individual. The cleaning of American water was one of the highest goals Reagan wanted to achieve. This showed the humanitarian part the president had. In the days they were living not everyone thought it was important to take care of the lakes. Reagan not only showed a noble character but he also demonstrated what he was willing of

Genocide in Rwanda Essay - 1123 Words

Genocide War is not a necessary evil humans must endure. Although, war is not necessary, humans go to war to try to gain power, fortune, and to spread their particular group’s religions and beliefs. By definition civilization is an advanced state of intellectual, cultural, and material development in human society, marked by progress in the arts and sciences, the extensive use of record-keeping, including writing, and the appearance of complex political and social institutions. The chaos of war is reflected in the semantic history of the word war. War can be traced back to the Indo-European root *wers-, â€Å"to confuse, mix up.† In the Germanic family of the Indo-European languages, this root gave rise to several words having to do with†¦show more content†¦They also had begun organized slaughter, starting in the capital Kigali. They had killed nearly one million Rwandans in 100 days time. The first people to be killed were those most likely to resist the plan of genocide. Those people included the Prime Minister, the Prisdent of the constitutional court, priests, leaders of the Liberal Pary, etc. Also, those who did not immediately join the comapaign, like the governor of the south, were removed from their political positions and some politicians were killed. As the killing intensified, the international community deserted Rwanda. The US closed their eyes to the problems going on in Rwanda and Burundi because it did not affect them. Western nations landed troops in Rwanda or Burundi in the first week to evacuate their citizens, did so, and left. The UN mission (UNAMIR), created in October 1993 to keep the peace and assist the governmental transition in Rwanda, sought to intervene between the killers and civilians. It also tried to mediate between the RPF and the Rwandan army after the RPF struck from Rwanda to protect Tutsi and rescue their battalion encamped in Kigali as part of the Accord. 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Essay on Deception and Disguise in The Odyssey - 1402 Words

Deception is defined as a crafty procedure or practice meant to deceive or defraud. People tend to view this as a sinister action. No matter how sinister it can be, it can also be utilized to gain information and knowledge. How a person uses deception varies among different people. Generally, the more clever people tend to utilize deception very efficiently. Odysseus masters deception in the Odyssey by disguising himself. Odysseus isnt alone for Athena also uses disguises. With that being said, disguises allow Odysseus to succeed in killing the suitors. Athena was just as important in disguising herself because she played such an important role in killing the suitors. She did so by disguising herself as other people to help Odysseus†¦show more content†¦Athena goes above and beyond the situation by setting up the journey. She does so by walking around town disguised as Telemachus, inviting men to meet up at nightfall at a ship she has borrowed. When it is finally time to dis embark, Athena makes the suitors fall asleep and, in the form of Mentor, informs Telemachus of the arrival of his crew. She leads Telemachus to his ship while the crew gathers the necessary items to sail. Athena helps Telemachus take action to find his father and even prepares his search. After assisting Telemachus, Athena ventures to the Island where Calypso lives to free Odysseus. Odysseus is then given a boat by Calypso to return to home. On the way home, he lands on a strange place which is unknown to him. Athena, cognizant of Odysseus arrival, travels to the palace of Alcinous disguised as one of Nausicaas friends. Athena enters the palace and gives Nausicaa advice to venture to river so she would clean herself up to make her presentable to men. In doing this, Athena has sent Nausicaa to meet up with Odysseus at the river. It was then Odysseus turn to be disguised. Odysseus was endowed with increased beauty and godliness. Thus, Athena created an illusion that he is much more g ood looking and godly than ever imaginable. This disguise allows Odysseus to appear much more presentable to Nausicaa when Odysseus first arrives. Athena, daughter of Zeus, made him seem taller and sturdier and caused the bushy locksShow MoreRelatedEssay about Deception and Disguise in Homer’s Odyssey1156 Words   |  5 Pages Homer’s Odyssey challenges the common view on deception as employed only maliciously. Both a mortal, Odysseus, and one of the most revered goddesses, Athena, have the common noble goal of bringing Odysseus back home to his family after nearly two decades of absence. To achieve that goal, they mainly use deception and disguise in various forms that their physical and mental powers allow. 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Korea Honey Marketing Plan- Samples for Students -Assignmenthelp

Questions: 1.What aspects of the Korean honey Market are favourable for Korean Food? What aspects of the Korean honey market are unfavourable for Korean Food? 2.What are the key uncertainties in the strategy suggested in the Marketing Plan? How can these uncertainties be reduced? Is it worth doing so? 3.How could the Marketing Plan be Improved? 4.Kevin Lee Opposes Korean Foods expansion into export, on the grounds that they dont really know what they are getting into. Take Kevin Lees point of view and address the issues he raises. Answers: 1.Korean honey market and Korean food There were several aspects that made Korean honey market suitable for Korean Food Company as well not suitable. The analysis of Korean honey market can begin with those suitable factors. Commodities in the market can be said to be suitable if only they fit the needs of the consumers. The demand and supply forces in the Korean market do not match (Kohsaka et al. 2017, 49). More of the honey is demanded by the 50 million people living in Korea with consumptions estimated at 1.2kg/person that are higher than what the market can produce. The domestic and foreign market can only provide an average of 0.95kg/person or the total honey production in Korea was estimated at 18.5 million kilograms in 2013. The statistic shows the need to fill the gap created by the demand and supply in Korean honey market (Czinkota Ronkainen 2013, 8). Table 1 shows the domestic honey production in Korea for a period 2004 to 2011 in metric tons. Years 2004 2005 2008 2009 2010 2011 Yields 16,509 18,248 27,585 23,028 38,505 35,310 Source: Korea trade information service 2011 The table1 show a slight improvement of domestic production over the years. In 2011the production dropped from 35,310 from 38,505. The findings showed that the domestic production is not sufficient for domestic consumption. Another factor that justifies suitability of the Korean honey market for Korean Food Company is on the household economic power. The honey was becoming affordable among the households in the country. The country economic stability as led to an increase in workers monthly earning power (Schlegelmilch 2016, 78). Once workers are economically empowered they have contributed more demand for honey which eventually contributes to per unit price of honey decreasing and supply to increase. The Korean change in lifestyle is another factor contributing to suitability of Korean honey market to Korean Food Company. For the last 10years the Koreans have changed their lifestyles to become health conscious (Jung and Cho 2015, 9). Economic and health statistics showed that the percentage spent by households on food and beverage in 2014 had decreased from 48.1% to 44.6%, and that of medical expenditure had increased from 3.9% in 2004 to 4.3% in 2009. Honey being part of their medical expenditure explains why the demand of it has increased over the years. The customer bad perception towards their domestic honey credibility is another factor that can contribute positively to suitability to Korean Food Company. The Koreans believe that honey produced locally is not pure as compared to a foreign one. The have continued importing honey from other countries to justify lack of believe. Figure 1 shows a summary of Korea honey imports. Figure 1 Korea honey imports Source: Korea trade information service 2011 Figure 1 show that there was increase in honey imports in Korea since 2008 to 2013. It means that more of the foreign honey is consumed where the company can capitalize on it. The internal characteristics of the company made it even more suitable (Baker 2014, 34). The company is reported to be in a good strong financial position and experience in dealing with Korean type of foods. That makes them able to understand the Korean market dynamics of culture and connections. On contrary to the mentioned factors there are others that make Korean honey market unsuitable to Korean Food Company. The Korean government legislation of imposing a 25% tariff of any honey import and legislations for hotel honey market use hinders foreign companies who want to venture in the sector (Percy 2014, 45). The economic quota makes countries and companies like Korean Food to compete for the smaller supply space created for them. Table 2 shows a summary of Korea imports of honey of three countries for three years. It shows that Koreans prefer to import from other countries rather than in Canada. Table 2 Korea import of honey Country 2012 000 kg 2013 000 kg 2014 000 kg United States 2738 451 293 Australia 596 83 0 Canada 249 2 0 Source: Kenya trade information service 2014 Table 2 shows that in 2014 no imports were done in the two countries which mean the honey may not be favorable among importers. The Korean perception of honey as medicine and not food is another factor which makes Korean honey unsuitable to Korean Food. If Koreans view honey as medicine a smaller percentage of it will be bought in comparison if it were for food. That means Korean Food will be limited in supplying large quantities to the Korean Market. Based on economies of scale that will not be a suitable venture the cost production of one unit will be more than output per unit. One market dynamic that made it unsuitable is that the Korean market is controlled by middlemen and agents. That makes it difficult for companies like Korean Food to have control over suppliers in terms of making contracts, quality, quantity and packaging. 2.Market plan uncertainties Based on the market plan strategy there are two main uncertainties mentioned that can influence Korean honey market business. The first is based on the culture and values of the Koreans regarding consumption and use of honey. The Koreans regard honey to be a medicinal substance rather than food. Honey was viewed to be a source of vigor, a miracle medicine, and curative for operations and hangovers. In other countries honey is perceived to be a normal food consumed using different methods (Messer, Wu Delaney 2015, 4384). The market strategy was that the Koreans will eventually change their perception and values over sometime so as to consume it as food. But it is uncertain if Korean will abandon their old tradition of honey being medicine and start consuming it as food. The company did employ different methodologies in the market plan in order to solve the uncertainty. The uncertainty was to be reduced if the company decides to advertise in order to create awareness of honey has a fo od commodity. But using the method can sound worthy because it can change the perception of users and values towards the commodity as food rather than medicine. The second uncertainty is based on the Korean government honey market legislations. The market plan strategy in phase two assumed that the government will open and relax import restrictions. The current situation in the market is that there are import restrictions that only allow imports of honey to be used in hotel industry only. Other restrictions are based on the quota system a certain % is to be supplied with 25% tariff imposed on them. The legislations imposed by the government are protecting its local honey production industries. The situation is uncertain because the company will not know when the legislation will be changed. The Korean company can reduce the uncertainty by carrying out government lobbying. This is to entice the government to change its legislations and allow an open market for imports. The method of using government lobbying is difficult to measure if it will be successful. The use of government lobbying is a costly and time wasting initiative it may not be w orth doing so. 3.Market plan improvement There are several items and strategies that can be included in the market plan to improve it. Risk management is required in the market plan. Any marketing plan begins with goals and objectives to achieve either long term or short term (Pride Ferrell 2016, 23). The market plan can be improved by setting objectives to achieve in Korean honey market. Other marketing strategies employed will provide answers to the marketing objectives set. The market plan in the case study lacks the description of Korean Food Company. The brief descriptions of its performance, experience and products offered to its customers. The market plan can be improved by having a full description of the honey products being offered to customers (Kim 2016, 110). The product description goes hand in hand with experience in the Korean market. Product analysis will make it possible to identify the type of product suitable to a specific environment. Venturing in a new market can be a risky venture due to several known and unknown uncertainties. If risk identification and analysis is done it will enable the company to identify the risks facing it and emanating from the environment (Appiah-Adu 2016, 20). The risks facing the company can be political, social, economic and legislative. Having a risk management plan will enable the company to be able to mitigate the severity of the risks if they occur. The market plan can be improved if the target market population is specified clearly. One target market need to be identified, analyzed, and suitable marketing strategies designed for them. Different market has different needs and characteristics that is why it is necessary to design independent market strategies for them (Sanova et.al.2017, 62). For example the target market in the case study was households (house wives), distribution stores and hotels. Each could have had different marketing strategies of reaching to their needs. Another method that will improve the marketing plan is carrying out an analysis of the competitors. Not much is mentioned on the competition found in the honey market in Korea. The analysis could have identified the strength and weakness of each competitor found in Korea market supplying honey. The findings of the analysis of competitors can lead to development of competitive advantage strategies in the market (Bickhoff et al. 2014, 114). In addition to improve the market plan a SWOT analysis could have been done. The SWOT analysis is a useful marketing managerial decision tool employed in strategy formulation and management. The SWOT analysis process involves analyzing the strength, weaknesses, opportunities and threats facing Korean Food in Korean honey market (Shukla Gupta 2017, 56). The company can capitalize on its strength in exploiting several opportunities identified through the analysis. In addition the company needs to identify its weaknesses and threats facing them within and outside to formulate strategies to mitigate and manage them (Armstrong et.al. 2014, 12). The resources were not located in specific terms. To improve the marketing plan individuals need to have been allocated duties to perform for example person in charge of government lobbying and marketing functions. A detailed budget and work plan need to be included in the market plan to improve its workability and implementation (Steenkamp 2017, 89). 4.Kevin Lees point of view Kevin lee points out certain issues that oppose Korean food expansion into export in Korean honey market. The Kelvins point of concern was that they lack sufficient information than justify them to go to Korean honey market. Some of the issues that probably were mentioned by Kelvin were covering economic, legal and social concerns. The economic viability of exporting honey was unknown as per the market plan created. That can be justified by carrying out a financial analysis to establish the economic viability of the products in the market. They could have rather stuck on their normal food commodity exports. The concern is that of a conservative leader than that of a risk taker (Lee 2016, 201). Risk taking is of any successful venture. The Korean government legislations may hinder penetration to the market that was a point of concern they ought to look at. Another concern pointed by Kelvin was the company was employing investment on the new market despite uncertainty raised in the mar kets. A total of $500,000 million had to be invested to the export of Korean honey market. Successful businesses are those that provide enough resources to undertake operations (Hollensen 2015, 34). From their experience with food commodities they know that Koreans are cultural conversant people, and it would be difficult for them to change their values and perceptions regarding honey products for food rather than being medicines. Investment of advertising and campaigns can help change customer perception and values towards certain products. The changing society that has led individuals from different cultures interacts through immigrations policies will eventually change how customers perceive certain products and lifestyles. Reference lists Appiah-Adu, K 2016, market strategy in developing economy, Journal of African economic and management studies, 7 (1), pp.10-34. Armstrong, G., Denize, S and Kotler,P 2014, principles of marketing, Pearson Australia Baker,M 2014, marketing management and strategy formulation, Palgrave Macmillan Bickhoff, N., Opresnik, M and Hollensen, S 2014, Marketing plan implementation and execution, Marketing quintessence, (pp.112-138), Springer Berlin. Czinkota, R and Ronkainen, A 2013, International markets, Cengage Learning Gupta, K., De Waele, M and Bouters, A 2014, Bee production and marketing, journal of poverty alleviation and securing livelihoods (pp.599-637), Springer Netherlands. Hollensen, S 2015, Marketing management: relational approach, Pearson Education. Jung, C and Cho, K 2015, Honey production relation with market in Korea, Journal of apiculture science, 30 (2), pp.7-15. Kim, H 2016, Segmentation and marketing strategies in honey market, economics of Korean foods, vol.33, p.99-129 Kohsaka, R., Park, S and Uchiyama, D 2017, Beekeeping production in South Korea, Journal of ethnic produced foods, 30 (45), pp.34-56. Lee, J 2016, Food trends and consumption in Korea and Japan, Journal of food security and clustering in Asia (pp.198-208), Springer Japan Messer,K., Wu, S and Delaney, D 2015, Consumers demand for domestic honey, Journal of applied economics,47 (41), p.4378-4395. Percy, L 2014, integrated marketing communications, Routledge. Pride, M and Ferrell O 2016, Foundation marketing strategies, Cengage Learning Sanova, P., Hrubcova, B and Serakova, P 2017, Honey buyers behavior segmentation, scientific agricultural studies, 48 (1), p. 56-63 Schlegelmilch, B 2016, global marketing opportunities, Global marketing strategy (pp.21-43), Springer international publishing Shukla,S and Gupta, P 2017, A strategic planning in marketing, promotion and advertising, Journal of marketing technology and accounting, 1 (1), pp.9-12. Steenkamp, B 2017, Global marketing mix strategies: integration globally, Journal of global marketing strategy (pp.76-110), Palgrave Macmillan United Kingdom.